felixjmorgan

And thus Smirnoff was created

Man, eyes are so cool.

What would you propose they do differently? I think that would help understand your cause or agenda a bit more.

I'm an amateur British screenwriter interested in getting into the filmmaking business, so it's directly related to my interests, but I'm not sure on the specifics of what you're trying to say right now. I understand you're unhappy with the fact they are mandatory for release and that they charge £1000 per film (as mentioned above), but beyond that I'm unsure what you're proposing changes.

Do you have any references for the type of sound you think you’d go for?

Basically we're not multi-tasking as well as we think we are. We think we're doing loads of things at once, but instead we're just switching between tasks really quickly at a very surface level.

This leads to higher cognitive load (basically your working memory load), higher distraction (defined as the ability to maintain attention), lower visual attention (defined as the total duration of visual fixations), lower arousal (defined as the emotional engagement), and brand memory (defined as how many ads they could subsequently recall).

We're spreading ourselves very thin, but because of the dopamine release task-switching gives us, our brains think it's a rewarding behaviour and strengthens the brain pathways to do it more.

It's a self amplifying loop which is damaging our memory, our emotional engagement and numerous other aspects of our cognitive ability.