chessant2014

I'm from Mattel. Well, actually, I'm from a smaller company that was purchased by Mattel in a leveraged buyout.

From what I understand, this experiment goes back many decades but only now did your team finally get the world average measurement precise enough such that the theoretical value is no longer within the 5 sigma range.

Whose idea was it originally to investigate (what looks like from the outside to be) such an obscure property? Was there some reason to expect an interesting result lurking under the surface here?